Wednesday, February 11, 2009

Free Refill or wasted

I just interview someone “why you take so much?”, “It’s free”.

“Why you waste them?”, “It’s free.”

This are the two simple answer where I got them from a shopping centre at Mutiara Damansara, where they provide free refill coffee, soft drink and water. I had been watching them for two hours, sitting at a small round table just beside this refill machine after purchasing a bad sheet and a kitchen cabinet. I would not sit there for so long if I am not had my back hurt before the CNY. It is just because I need a break after walking for some time, therefore, I took a break at that refreshment area.

I consider the business is not that good, even thought the two line is long; it is just because of the slow pace staff, they are more on having the attitude of “be patient”. A huge shopping centre like this, should not be at this level, their turn over should be few time double to cover the cost and expenditure. Drinks and recipe sold here is not that attractive but to give an image that it is worth to buy because of the free refill and the attraction of the ice cream.

I am doubt, whether the store is making profit, because of providing the free refill, most of the people are just getting some hot dog, ice cream, and drink only. After that, they are just like me, taking a break at the small table. And most of them are refilling the drink with their cup, some of them brought a bottle, and some of the kids just washing the cup there with the soft drink. I notice few of the adults are just testing the drinks, they pull a cup full and test with a sip. Keep changing the drinks after testing those, throw away, drain the cup with the soft drink and take difference drink. From the way they dress, they are consider as the middle class of income people, because they are not branded shirt, they wear slipper, the children are wearing normal jeans, the white T-shirt is almost black. One of them is over weight. Look’s like a blue collar. Children talking loud and lout with each other with mandarin about the drinks, arguing on what to take and who should test them. The father is just watching without interference.

It is not the mistake of the store, but the matter of the education, from the age of the boys, they should be school student, they should have learn to take care of the things, either they belong to us or not to us, either they are free or not for free, love them and appreciate that they are given to us for that and the opportunity. This is the problem that we are facing, our people; either they are senior or junior, very few of them know to appreciate on what they have got. They only know to get angry for what they don’t get. They will turn around and said; you are no good, because we are not taking care of.

What I would like to propose is to control the free refill, with a refill card, so that, they need to slot the card before having the refill, slot the card every times when they press the machine, doesn’t care they make mistake or they just want to wash the cup, they waste the chance if they don’t take serious. That card should be limited to one or two refill only. I think it is more than enough for an adult to have two refills, means they have a total of three cups. So that, it wouldn’t end up with one cup of drink with unlimited refill for one family. The unlimited refill should give to those handicap or the poor as a social contribution if they have made huge profit from us. But not to waste like this.

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